21 September 20262:041,903 views on YouTubeWatch on YouTube
If you have a Lift 1, 2 or 3 sitting in a garage because you upgraded and never worked out what to do with the old one, this two minute clip is the answer Lift is offering. Founder Nick Leason describes a trade-in program the company is launching, with roughly three thousand dollars in credit for the board you send back.
How the trade-in works
The process as Leason describes it is deliberately simple. You buy the new board. It arrives, you take it out of the box, and your old board goes into the same box. A prepaid return label comes with it, Lift covers the shipping back, and the credit lands against your purchase. The figure he puts on it is about three thousand dollars for the board.
He compares it to trading a car in at a dealership rather than selling it privately. You will probably get more on the open market if you are willing to clean it, photograph it, list it, answer messages and meet a stranger in a parking lot. A lot of people would rather not do any of that, and the trade-in is priced for them. His own answer to anyone who thinks they can beat the number privately is to go ahead and do exactly that.
Broken boards count
This is the part worth knowing if your old board is not currently rideable. A dead one still goes in the box. The reasoning is that everything coming back gets cleaned up and refurbished anyway, so a board facing an expensive component bill is still worth sending in rather than parting out or leaving on a rack. If you have been looking at a repair estimate and a new board at the same time, that changes the arithmetic.
Why Lift is doing it
The reasoning given is about the installed base. There are thousands of older eFoils in circulation, many of them owned by people who have bought every generation and now have a rack of boards they cannot use and will not get round to selling. Giving those boards a route back gives Lift refurbished stock to sell, and gives long term customers a reason to keep upgrading rather than stopping at the collection they already have.
Before you count on the number
Treat the three thousand dollar figure as what was described in a conversation, not as a published price list. Program terms, which models qualify and how much credit each one earns are Lift’s to set and to change, so confirm the current details with Lift before you plan a purchase around them.
This clip is cut from the full interview with Nick Leason, which covers which board to buy, the battery adapter, wing choice and where he thinks the sport is going. The whole conversation is in the library here.
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